• Aqua Concepts East Midlands Ltd.

    Kinetico Authorised Dealer

    Why did you choose Kinetico?

    Why choose Aqua Concepts?

    Interesting Testimonial about his experience

    Why have a water softener?

    What are the benefits?

    The benefits are endless. click and find out

    Introducing the new Premier Compact

    How does it compare?

    Since the launch in September 2016, the new Premier Compact is the peoples preferred choice

    premier compact

    Launch video

    Please watch the launch video and get in touch if you want to know more.

    Call 07951900999

    premier compact

    Latest TV Commercial

    Please watch the TV commercial and get in touch if you want to know more.

    Call 07951900999

  • keeping your home clean and lime scale free

    As well as keeping your hair & skin feeling great!

    family owned

    People are not interested in BIG companies anymore.

    A family company can offer the best in service. It is small businesses like ourselves, that take pride in everything we offer.


    We only do Water Softeners and drinking systems, and we only do the best. The Kinetico Water Softener is the worlds number one.


    It does not seem very long ago, that we started the business in the spare room to having the showroom in Grantham. Our promise is that we will always stay a family business with help from our closest friends.



    Nerve Centre

    Joanna is the wife of Andrew, and driving force to the business. Joanna came to England in 2008 from her home town of Plock in Poland with very limited English. These few years on, Joanna is a very accomplished office manager, bi-lingual, with masses of knowledge and advice. Joanna runs the day to day business and organises everything.

    Service & Install

    Factory trained engineers

    We have a great relationship with our manufacturers, and we ensure that all staff are trained to their high standards, with continuous on going training.


    We repair all water softeners such as Tap Works, Ecowater, Aquadial, Dual Flo, Water Source, Harvey, Crown, BWT, Twin Tec, Culligan and of course Kinetico.


    Our service covers all of the East Midlands which include

    Lincoln, Nottingham, Gainsborough, Scunthorpe, Grantham, Grimsby, Louth, Spalding, Bourne, Boston, Derby, Leciester, Sleaford and all associated areas.

  • Block Salt

    Highest Food Grade Quality

    We supply the finest block salt to your door, by our own drivers. No more broken blocks by couriers. Our standards are as high as yours. Let us do the lugging about. Block salt designed for your Kinetico, Harvey, Twin Tec, Dual flo, Water Source, Minimax and other block salt softeners.

    Daily free deliveries are in Lincoln, Leicester, Nottingham, Newark, Derby, Gainsborough, Scunthorpe, Grimsby.

    tablet salt

    25 kg Heavy bags

    If you are still using tablet salt for your softener, please get in touch for our current prices. Once again we offer our door to door service and are extremely competitive on price.

  • Interact with us

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    NG32 1NA
    By Appointment Only
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